The Impact of Google Quality Score on Bid Prices

I just read a very interesting article about the impact of the Google Quality Score on your PPC bid prices. Good to know that a 10 Score can save you 30%.

http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score

One thing I am working on right now is to setup new campaigns using blog driven landing page. Quality scores have been pretty good so far. I’ll report on this blog once I have more data.

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