Apr 6 2009

Is this the end to PPC direct linking to Amazon?

Crazy but true today I received an email from Amazon that states the following: We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users [...]

Mar 25 2009

The Impact of Google Quality Score on Bid Prices

I just read a very interesting article about the impact of the Google Quality Score on your PPC bid prices. Good to know that a 10 Score can save you 30%. http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score One thing I am working on right now is to setup new campaigns using blog driven landing page. Quality scores have been pretty [...]

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