The location for the event was a circus tent at the Long Beach shoreline village. The location itself was already very different than most self-development seminars and the circus tent gave the event a very different atmosphere. I have to say I liked this ideas since it made the whole seminar more fun and entertaining. This approach of mixing entertainment with education is a great idea.

The two days I visited the seminar provided a lot of great information. Brendon talked about overcoming your fears and getting rid of the herd mentality that so many of us have. He also talked in depth about his secrets of getting Fortune 500 companies and large non-profit organizations to sponsor you and work with you on your project. This was some truly amazing information.

One of the great elements of this event was that the circus tent belonged to an actual circus and the members of the circus performed their shows in between the speakers. This was really cool. Hearing these inspirational people and seeing a great show. A truly unique experience.

Brandon invited a lot of great speakers to his seminar. One of them was Bill Harris from the movie “The Secret” who talked about the importance of dreams and monitoring your thoughts. Another speaker was John Gray the famous autor of the bestseller “Men Are from Mars, Women Are from Venus“. His presentation was very educational and at the same time hilarious funny. He explained in great detail why men and women act in different ways and what the sexes need to do to reduce their stress and live a more full filling life together. His information was especially great for women since they learned how to loose weight the easy way without going on a diet.

Also present at the event was Marianne Williamson who was also featured in “The Secret” movie. She gave some great information about the importance of spirit and meditation and opened my eyes in these aspects.

Next to the great shows and information at this seminar I also met some truly great people, such as Ken McArthur the author of the book “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World” and the amazing Jeff Wellman from layoffyourboss.com.

Ken has started a truly inspirational project to raise awareness for the problem of teen suicide and help to save thousands of lives! His Impact Action Team did a great job speaking up for this cause at the Life’s Golden Ticket event.

All in all this was a truly great event. An amazing combination of eductaion, entertainment, networking and raising awareness for a good cause. Bendon is a great inspirational teacher and I am sure I will be back at one of his future events.

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I was wondering how large the effect of the earthquake was on Google searches that day and user behavior in general. Here are the results:

Keyword “Earthquake” on Google

Keyword “Earthquake California” on Google

Keyword “Earthquake Los Angeles” on Google

All these examples show that searches about the earthquake shot up the day of the event, while before the event there were almost no searches at all. So how is this relevant? I think this show very nicely how a large event (for example a product launch in online marketing or a press release) can create an enormous buzz in a very short time.

The buzz gets bigger since more and more users use social media to communicate it. If your business sells earthquake related products like preparation kits this would have been the perfect opportunity to generate large amounts of traffic in no time.

Of course we can’t predict events like this, but to me it shows how important it is for companies to constantly monitor online conversations and have plans ready if event happen. This way you can leverage outside news and events to advance your business and in this case to help people be better prepared for earthquakes.

This might also be relevant to SEO, since “in case” optimization would ensure that your website comes up in the top results for event related keywords. If your product can help people I believe this would be a great way of event related marketing.

Btw I found some really good (and free) information on the subject. Here are some good links about earthquake preparation:

The Earthquake Preparedness Handbook

www.redcross.org/services/prepare/0,1082,0_241_,00.html

www.amerrescue.org/quakprep.htm

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