Oct 7 2008

PPC and Affiliate Marketing: My Experience

Often you hear people say PPC is not working anymore or Google makes it so hard these days to make money with PPC. As so often this is just a reality that people create for themselves. There is a lot of potential in PPC as long as you know how to use it right.

I started my first affiliate marketing PPC campaign in August for a couple of niche products. I have a lot of knowledge about PPC due to my job where I setup and manage PPC campaigns for our client. However, I was not using my knowledge to build my own business.

I finally decided to give it a try and setup a direct linking affiliate campaign (It helped that I got a 50 AdWords coupon from Google). In the beginning it didn’t look too good and it was quite frustrating to get clicks but no sales, but I stayed with it and kept tweaking my campaigns.

Eventually I made my first sale. This was a major relief for me since it showed me that I could make money with PPC. In August I also went on my honeymoon to Maui for two weeks, where I didn’t even check my emails. I came back and found out I made two sales while on vacation. I was more excited now. I still didn’t make a lot of money, but it was a start.

In September I grew my PPC business and made the most sales so far. While I was also working on other online marketing strategies, such as Squidoo and SEO, PPC still made the most profit for me.

I finally decide to go with PPC as my main affiliate marketing strategy for now. I feel PPC has many great advantages, especially when you get started in a niche and want to test it to see if it is worth the effort. My strategy now is the following:

1. Test niche markets and products with direct linking campaigns

2. If market is profitable expand PPC campaign

3. Build landing pages for the best phrases

4. Setup an autoresponder and squeeze pages for the niche and start building a list

This is my plan so far. Right now I am still in phase one. I consider this market research until I find a converting market/product. As soon as I have a good monthly income from one campaign I will continue with phase two.

Something I read last week gave me even more motivation to concentrate on PPC. Amit Mehta and Anik Singal released a great series of videos about successful PPC marketing for their new PPC Classroom 2.0 launch. Amit was able to grow his part time PPC business in a 2.4 Million Dollar a year income. This shows that PPC is not dead at all.

So if you are thinking about PPC give it a try and see if it is for you. I am convinced that I have finally found something that works for me and I will report about my progress on this blog.

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