Apr 23 2010

Who says online marketing is easy?

Road to successI was just looking at this blog and I can’t believe the last time I wrote on here was one year ago. Times flys by indeed. So why after one year am I coming back here to write again? Well sometimes your life takes you in a direction that you don’t expect and sometimes it takes a while to get clarity on where you are going.

Last year I started to fully focus on my own online business. After close to 3 years of online marketing experience my main focus at the time was PPC. I took the PPC classroom course, went to the seminar and even attended a mastermind workshop with Amit and Anik in Boston. PPC and CPA seemed to be the best way to realize my online success.

Well, things often turn out different than you think. In this case I spent about half a year testing PPC campaigns and CPA offers following what I had learned. I have to admit that this testing was very restricted due to my credit card limit and I also had to pay my bills as well. That’s why my¬† other focus was on building my SEO business for offline clients to create the neccessary cash flow.

It surely was an interesting experience. I had some great campaigns that looked promising, but then they got discontinued and I was back to point zero. I had some other campaigns that made some money, but not enough to get me excited. In the summer I had some issues with Google. They basically slapped a lot of affiliates due to the FTC issues going on. They accused me of running Google scam ads – which I never did. Well I got Google to admit that I didn’t do anything wrong and my account was clean. But they didn’t really care and still closed it down… :-(

At that moment I was severely frustrated and ready to throw in the towel. They whole PPC thing didn’t look like it went anywhere and I was looking for a clue on what to do next. I could have opened another AdWords account, but was fed up with Google. I tested Yahoo for a while, but just didn’t get any decent traffic and conversions. Maybe it was the wrong products I was promoting, maybe it was just a sign that I needed to get out of the PPC game and go back to my roots.

At that moment the only passive income I was generating was from a small website I setup 1 year ago when I started looking into building my online business. The site generated about $50 a month and I hadn’t touched it the whole year. This was definitely not even close to the big suffer affiliate money, but a start. I though if I could make money with this site there must be a way to use the same strategy and scale it up. At least I knew it worked. So I spend some time refining my system, while working for my offline clients.

By the end of the year I felt ready to go at it again. Based on some info I learned on the Warrior Forum I started to build sites and build links using SEO. SEO is what I know very well and I learned a lot more over the last months. So to make a long story short I have a few sites now that are starting to make money and it is all from SEO. I see things happening and I feel I am finally on the right track to success.

I realized that online marketing is not easy. If you need to pay your bills and are short on time and money it might take you a little bit longer. Money can help you to speed things up if you know what you are doing, but it won’t help if you are going in the wrong direction (I will talk about my outsourcing experiences in a another post).

So if you are into affiliate marketing, SEO, PPC or anything related take action and find out what is working for you. It might not be the same that is working for everyone else. I had a lot of people helping me along the way and I am very thankful for that. But in the end it comes down to you and your persistence to keep pushing and don’t give up. I am far from being a super affiliate, but I sure in hell won’t give up now!!!

I also want to share what works for me and what I have learned here on this blog, so be prepared for some more activity from now on! :-)


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