Apr 6 2009

Is this the end to PPC direct linking to Amazon?

Crazy but true today I received an email from Amazon that states the following:

We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you’re not sure if this change affects you, please visit this page for FAQs.

As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.

This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.

I know some people who made quite some money from direct linking to Amazon products from PPC. This would mean the end to their whole business model. I don’t know what Amazon was thinking, but I think this is a very bad move on their side and a lot of people will be very pissed off.

Makes me wonder what happened that Amazon made this change? Also what do you do if your business model is based on Amazon direct linking? Build landing pages?

Let’s see what comes out of this.

1 Comments on this post

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  1. Posts about Affiliate Tools as of April 6, 2009 | Affiliate Stores wrote:

    [...] 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending Is this the end to PPC direct linking to Amazon? – optimizeyourlife.net 04/06/2009 Crazy but true today I received an email from Amazon that states [...]

    April 6th, 2009 at 9:23 pm

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